Many businesses have difficulty understanding whether social media is a platform they should use, they struggle to work out how much of their time they should be dedicating to their social media campaigns and what, if any, benefit these campaigns are bringing to them. It is hardly surprising; after all, it isn’t easy to put [...]
We have all seen it, and may even have left websites that do it, but does your website have any of the following common website mistakes that could lose you business? Below is a list of the common “turn off’s” that could drive potential customers from your site before they place business with you, with [...]
I was recently reading an interesting article on the Mercia Group blog about the importance of your website homepage, and whilst the article was very good, it was clearly written by someone who has a background in marketing rather than SEO. In the article, they compared the homepage of your website to a shop window, [...]
Promoting your business, until the last few years at least, usually involved going to networking meetings and giving out business cards to everyone you met, leaving business cards at local community points, putting adverts in local papers and trade magazines or attending business exhibitions. Unfortunately these days, the above methods when used on their own [...]
Many of you are probably familiar with the phrase “Click-thru rate”, though most of you probably know it in relation to “pay-per- click” campaigns. However, click-thru rates are important to every website owner as it relates to the number of people who are interested enough in your product or service to click on your website. [...]
We have spoken to many clients and potential clients and discovered that they haven’t really understood the value that testimonials on their site have, many have the attitude that it is an un-needed page, that it is just “padding” for the website, or are worried that by having testimonials they will be seen as “blowing [...]
With more and more people wanting a more personal control over the content of their website, designers are turning more and more to Content Management Systems, or CMS to help their clients get what they want from a website – there are many systems out there with something to suit everyone, including Joomla! and Drupal [...]
If you own your own website and have been looking for hints on improving your website positions you may have seen that one of the factors that is considered by Google (and possibly other search engines) is the speed at which the pages on your website load? This is also an important factor for your [...]
The philosophy teacher asked the question in rhetorical way, assuming that none of the AS Level students would know the answer. “The Indian Railways” responded one of the girls, to the amazement of the group and the teacher. “How do you know all this stuff?” someone asked.?“I use the Google search engine all the time [...]
According to Dave Cosper at EZLocal Google Caffeine has been rolled out to 80% of Google’s data centres. The Google Caffeine update incororpates real-time social media, blogging and Tweet results with an improved Google ranking algorithm. It is believed that the new algorithm places more emphasis on the quality of links rather than the quantity. [...]